ENCHANTÉ

In the fast-paced world of motorsport, where speed meets style, Enchanté has become a leading apparel and lifestyle brand. Founded by Formula 1 driver Daniel Ricciardo in 2021, Enchanté brings a refreshing energy to motorsport through exciting design, elevated quality, and unmistakable style. Check out https://ric3.com/.

At Heilbut LLP, we are proud to work with Enchanté to protect and defend its valuable intellectual property rights. In addition to successfully obtaining a United States trademark registration for ENCHANTÉ, our team has leveraged our global network of foreign trademark counsel to obtain international protection for the ENCHANTÉ mark in Formula 1’s pivotal markets – in multiple instances after prevailing over initial registration refusals.

Our efforts don’t stop there. We continue to enforce and defend Enchanté’s rights, including by monitoring the U.S. Trademark Register and lodging objections to new application filings or uses that come too close to the ENCHANTÉ brand in all of its relevant global markets.

Trademark registration and enforcement isn’t just a formality for Enchanté; it represents a commitment to quality and consumer protection. Through brand protection, Enchanté can ensure that every product bearing its name meets the company’s high standards, and that its valued customers are protected from knockoffs and rip-offs.

At Heilbut LLP, we specialize in intellectual property and business law for emerging and evolving companies. With over fifty years of combined experience, our team excels in protecting and monetizing intangible assets and managing global IP portfolios.

We are honored to be part of the entrepreneurial journey for so many innovative brands like ENCHANTÉ.

By Heilbut LLP