If your camera roll is filled with thousands of beautiful photos, but you don’t have the time or wherewithal to meaningfully curate or display them, our client’s product MAE is for you!
Founder Nichole Healy came to Heilbut LLP’s IP team to protect the intellectual property surrounding her innovative offering: the AI-powered MAE software which is a memory management companion that transforms a family’s scattered digital footprint into a meaningful digital legacy, bringing joy now and for generations to come. Its AI-powered sorting, curation, and narrative contextualization streamlines the overwhelming task of managing digital clutter, ensuring that families can easily protect and relive their most cherished stories.
After conducting diligence on a few possible name options, we analyzed a full trademark clearance report for the frontrunner, MAE, and advised our client on an application filing strategy. Thanks to our upfront analysis, the MAE application sailed through the publication and allowance process, and registration ensued in December 2024.
“We pursued registration of MAE to protect our brand as we scale and establish ourselves as a leader in digital legacy management and end-of-life planning,” Healy explained. “MAE is more than a product—it’s a trusted companion for families navigating the ongoing process of preserving and shaping their legacy. For families entrusting us with their most important and private digital assets, our brand must be synonymous with trust. Protecting the identity we have worked so hard to build is paramount.”
We are delighted to be part of MAE’s journey and look forward to continuing to protect the brand’s goodwill in the future. For more information about MAE, please visit https://meet-mae.com/.
